amber
Red 40
Implicated in childhood hyperactivity (Southampton study). Banned in some EU member states.
Low Tox Gear · Scanner
Magic cupcake sweetened multi-grain cereal
Is Kellogg's Magic cupcake sweetened multi-grain cereal low tox? Our scanner flagged 4 ingredients (4 in the caution tier) on its published label, screened against our 237 source-cited chemical rules.
4 caution
4 ingredients flagged
What we flagged
amber
Blue 1
Coal-tar derived dye; absorbed through compromised gut barrier.
amber
BHT For Freshness
Endocrine concerns at high exposure levels.
amber
Yellow 6
Hyperactivity link in childhood studies; warnings required in EU.
Full ingredients (from label)
Sugarcorn flour blend (whole grain yellow corn flour, degerminated yellow corn flour)wheat flourwhole grain oat flourcontains 2% or less of vegetable oil (hydrogenated coconut, soybean and/or cottonseed, palm)oat fibersaltenriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid)soluble corn fibernatural flavorwheat starchred 40cornstarchblue 1color addedbht for freshnessyellow 6. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid)niacinamidereduced ironzinc oxidevitamin b6 (pyridoxine hydrochloride)vitamin b1 (thiamin hydrochloride)vitamin b2 (riboflavin)vitamin a palmitatevitamin b12folic acidvitamin d3.
How this analysis is generated
Each ingredient on this product's published label is matched against our 237 source-cited chemical rules, each documenting a concern from peer-reviewed research and regulatory sources. Severity tiers:
- Avoid (red) — banned or restricted in the EU, UK or Canada but still legal in the US, IARC-listed, or strong contact-allergen evidence.
- Caution (amber) — regulatory caution, contamination risk, or condition-specific irritant.
- Mild (green) — low concern but commonly avoided in low-tox formulations.
Each flag links to its primary chemical-level source, and each condition pill links to a PubMed-indexed paper that discusses the chemical class in the context of that condition. Every citation is a real peer-reviewed paper — we don't link to Wikipedia or PubMed search pages. Some pairs use a topically-broad paper (e.g. a fragrance-allergen patch-test review) rather than a single-pair study where the literature is thin. The full evidence chain (chemical → mechanism → condition → paper) is one click away.
This is automated analysis of a published label, not medical advice — always verify the label yourself before changing products. Methodology and source list at scan.lowtoxgear.com.