amber
Red 40
Implicated in childhood hyperactivity (Southampton study). Banned in some EU member states.
Low Tox Gear · Scanner
Sweetened multi-grain cereal
Is Kellogg's Sweetened multi-grain cereal low tox? Our scanner flagged 4 ingredients (4 in the caution tier) on its published label, screened against our 237 source-cited chemical rules.
4 caution
4 ingredients flagged
What we flagged
amber
Blue 1
Coal-tar derived dye; absorbed through compromised gut barrier.
amber
Yellow 6
Hyperactivity link in childhood studies; warnings required in EU.
amber
BHT For Freshness
Endocrine concerns at high exposure levels.
Full ingredients (from label)
corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour)sugarwheat flourwhole grain oat flourmodified food starchcontains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed)oat fibersaltsoluble corn fibernatural flavorred 40turmeric extract colorblue 1yellow 6annatto extract colorbht for freshnessvitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid)niacinamidereduced ironzinc oxidevitamin b6 (pyridoxine hydrochloride)vitamin b2 (riboflavin)vitamin b1 (thiamin hydrochloride)vitamin a palmitatefolic acidvitamin b12vitamin d3
How this analysis is generated
Each ingredient on this product's published label is matched against our 237 source-cited chemical rules, each documenting a concern from peer-reviewed research and regulatory sources. Severity tiers:
- Avoid (red) — banned or restricted in the EU, UK or Canada but still legal in the US, IARC-listed, or strong contact-allergen evidence.
- Caution (amber) — regulatory caution, contamination risk, or condition-specific irritant.
- Mild (green) — low concern but commonly avoided in low-tox formulations.
Each flag links to its primary chemical-level source, and each condition pill links to a PubMed-indexed paper that discusses the chemical class in the context of that condition. Every citation is a real peer-reviewed paper — we don't link to Wikipedia or PubMed search pages. Some pairs use a topically-broad paper (e.g. a fragrance-allergen patch-test review) rather than a single-pair study where the literature is thin. The full evidence chain (chemical → mechanism → condition → paper) is one click away.
This is automated analysis of a published label, not medical advice — always verify the label yourself before changing products. Methodology and source list at scan.lowtoxgear.com.